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http://www.fastcompany.com/blog/sam-ford/conversation-convergence/10-things-corporations-can-learn-pro-wrestling
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fiat 500s as tree planters
the fantastic story of these Fiat 500 tree planters in Milan, Italy will be in the next edition of BUZZ making.
this is the working notes sheet for The Creative Director workshop.
When we saw high school marketing class kids filling this in with lots of notes, we especially felt like we had a success on our hands.