Mr. Social: Ashton Kutcher Plans to be the Next New-Media Mogul | Fast Company

In talking about things like Twitter, I often hear, “Who cares what  Ashton Kutcher is having for lunch?” And I wondered that, too. Read this article about what 3.3 million people are really reading from Kutcher, and how it’s already changing TV and movies. Dekker


Mr. Social: Ashton Kutcher Plans to be the Next New-Media Mogul | Fast Company.

Creativity Made Every Day

A radio ad from the History Channel just played – their tag is History Made Every Day.  And that’s profoundly true. As moments pass, history is created. Sometimes recorded; sometimes not. But it’s always in creation.

You’ve probably had someone tell you that they’re not creative. (And you’ll aways hear it if you ask for volunteers to make a newsletter.)  What they probably mean is that they don’t think their ideas are especially unique or unusual. So, two thoughts here:

First, Creation is Made Every Day. You are creative. There is one of you, and your thoughts are all unique.  Have confidence that awesome solutions and ideas are inside you just waiting to leap out and be used.

Second, your creativity can be increased and grown. Like any muscle, creativity is improved through use. Here’s a simple idea to improve your creative ability: warm up. Like the Olympic runner who warms up for 60 minutes to be ready for a 10-second dash, your mind works best after a little stretching. So, let’s say you want to think of better ideas for a holiday party. Try this classic warm-up first: Uses For/improvements To. For example: “What are 20 new uses for a coffee cup?” Or, “What are 20 ways to improve a door handle?” You’ll be impressed at how much better your next project – the holiday party – will be.

air freshener

How to Use Social Media effectively

This new workshop is underway…starting research interviews this week with dozens of past Shatter participants and other industry leaders. Have a story of success or warning? Let me know and I’d love to talk to you.


About Social Media

The numerical facts of the sweeping revolution in social media are startling. Watch this 2-minute video: to be reminded of the communication and media tsunami currently underway. Social media exploits an important truth: 78% of people trust peers, while only 18% trust advertisers.

However, social media consulting is developed primarily for just a few groups of heavy users:

  • Progressive non-profits and political organizations;
  • Sellers of consumer goods and services; and
  • Cultural opinion leaders (media and bloggers).

There is a proportional absence of social media information or education geared toward B2B operations like furniture dealerships or biotechnology manufacturers. Yet, this sector can clearly benefit financially in many ways:

  • Marketing and sales networking
  • Event promotion
  • Human resources