How to Use Social Media effectively

This new workshop is underway…starting research interviews this week with dozens of past Shatter participants and other industry leaders. Have a story of success or warning? Let me know and I’d love to talk to you.

LinkedIn

About Social Media

The numerical facts of the sweeping revolution in social media are startling. Watch this 2-minute video: http://www.youtube.com/watch?v=sIFYPQjYhv8 to be reminded of the communication and media tsunami currently underway. Social media exploits an important truth: 78% of people trust peers, while only 18% trust advertisers.

However, social media consulting is developed primarily for just a few groups of heavy users:

  • Progressive non-profits and political organizations;
  • Sellers of consumer goods and services; and
  • Cultural opinion leaders (media and bloggers).

There is a proportional absence of social media information or education geared toward B2B operations like furniture dealerships or biotechnology manufacturers. Yet, this sector can clearly benefit financially in many ways:

  • Marketing and sales networking
  • Event promotion
  • Human resources

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