Here’s the edited version of my Ignite! presentation at the Walters Art Museum in Baltimore. 5 minutes/20 slides. Awesome crowd of about 450 made for a terrific night. You can work anywhere, but you need to work somewhere. Where do you want that somewhere to be?
In talking about things like Twitter, I often hear, “Who cares what Ashton Kutcher is having for lunch?” And I wondered that, too. Read this article about what 3.3 million people are really reading from Kutcher, and how it’s already changing TV and movies. Dekker
Here’s a preview of part of the BUZZ slide deck.
Tangram Interiors. Tangram, a first-class Steelcase furniture dealer in California uses an integrated approach to its marketing. Take a look at how they keep twitter, facebook, linkedin and other tools working together.
This new workshop is underway…starting research interviews this week with dozens of past Shatter participants and other industry leaders. Have a story of success or warning? Let me know and I’d love to talk to you.
About Social Media
The numerical facts of the sweeping revolution in social media are startling. Watch this 2-minute video: http://www.youtube.com/watch?v=sIFYPQjYhv8 to be reminded of the communication and media tsunami currently underway. Social media exploits an important truth: 78% of people trust peers, while only 18% trust advertisers.
However, social media consulting is developed primarily for just a few groups of heavy users:
- Progressive non-profits and political organizations;
- Sellers of consumer goods and services; and
- Cultural opinion leaders (media and bloggers).
There is a proportional absence of social media information or education geared toward B2B operations like furniture dealerships or biotechnology manufacturers. Yet, this sector can clearly benefit financially in many ways:
- Marketing and sales networking
- Event promotion
- Human resources
Porsche created this outstanding way to collect stories and create community. Stories like this will be a centerpiece of the upcoming How to use Social Media Effectively.
http://www.usatoday.com/money/industries/retail/2009-11-02-american-eagle-times-square_N.htm this is an excellent example of combining BUZZ with Social Media. Read what American Eagle is doing in NYC