steelcase blog: Experience Economy Expert….
In talking about things like Twitter, I often hear, “Who cares what Ashton Kutcher is having for lunch?” And I wondered that, too. Read this article about what 3.3 million people are really reading from Kutcher, and how it’s already changing TV and movies. Dekker
Mr. Social: Ashton Kutcher Plans to be the Next New-Media Mogul | Fast Company.
Here’s a preview of part of the BUZZ slide deck.
A radio ad from the History Channel just played – their tag is History Made Every Day. And that’s profoundly true. As moments pass, history is created. Sometimes recorded; sometimes not. But it’s always in creation.
You’ve probably had someone tell you that they’re not creative. (And you’ll aways hear it if you ask for volunteers to make a newsletter.) What they probably mean is that they don’t think their ideas are especially unique or unusual. So, two thoughts here:
First, Creation is Made Every Day. You are creative. There is one of you, and your thoughts are all unique. Have confidence that awesome solutions and ideas are inside you just waiting to leap out and be used.
Second, your creativity can be increased and grown. Like any muscle, creativity is improved through use. Here’s a simple idea to improve your creative ability: warm up. Like the Olympic runner who warms up for 60 minutes to be ready for a 10-second dash, your mind works best after a little stretching. So, let’s say you want to think of better ideas for a holiday party. Try this classic warm-up first: Uses For/improvements To. For example: “What are 20 new uses for a coffee cup?” Or, “What are 20 ways to improve a door handle?” You’ll be impressed at how much better your next project – the holiday party – will be.
Tangram Interiors. Tangram, a first-class Steelcase furniture dealer in California uses an integrated approach to its marketing. Take a look at how they keep twitter, facebook, linkedin and other tools working together.
Interactive Gallery – BusinessWeek Online.
I actually went looking at this to see cover design (I like John Maxwell’s and Jim Collins’) and saw all these terrific titles.
This new workshop is underway…starting research interviews this week with dozens of past Shatter participants and other industry leaders. Have a story of success or warning? Let me know and I’d love to talk to you.
About Social Media
The numerical facts of the sweeping revolution in social media are startling. Watch this 2-minute video: http://www.youtube.com/watch?v=sIFYPQjYhv8 to be reminded of the communication and media tsunami currently underway. Social media exploits an important truth: 78% of people trust peers, while only 18% trust advertisers.
However, social media consulting is developed primarily for just a few groups of heavy users:
There is a proportional absence of social media information or education geared toward B2B operations like furniture dealerships or biotechnology manufacturers. Yet, this sector can clearly benefit financially in many ways: